Waukesha County Technical College welcomes John McGreal as new dean of Enrollment Services

John McGreal headshot - cropped

PEWAUKEE, Wis. (Thursday, Feb. 3, 2021) – Waukesha County Technical College is excited to welcome John McGreal to the new role of dean of Enrollment Services. This position, within the Student Services division, oversees the areas of Admissions, Customer Relationship Management (CRM), Financial Aid, Outreach, Testing, Veterans Center and Welcome Center.

“John McGreal comes to WCTC with over 10 years of progressive leadership experience in enrollment management,” said Angela Frazier Arthur, vice president of Student Services.  “Throughout his career, he has demonstrated the ability to grow enrollment by using a data-driven approach, focusing on targeted marketing and narrating the value of institutions to prospective students. He has expressed his excitement about stabilizing and growing enrollment at WCTC and continuing the tradition of providing accessible career and technical education to strengthen our district.”

Before starting at WCTC, McGreal was the director of admissions and enrollment management at Bellin College in Green Bay, where he led the admissions team in all efforts for undergraduate and graduate admissions processes. Prior to his time at Bellin, he spent seven years at The University of Alabama in Tuscaloosa, Ala., where he held the roles of regional admissions recruitment manager and regional admissions recruiter. As a senior member of that team, he oversaw a Midwest territory spanning several states, which experienced significant enrollment growth during his tenure. In the early part of his career, he worked as an admissions counselor at Rockford University in Rockford, Ill.

McGreal said he is looking forward to making this new position his own, but also building on successful practices already in place. He is also eager to collaborate with WCTC colleagues who bring a high level of knowledge to their roles.

“I see myself shaping (this role) in a fashion that’s taking advantage of what’s working well and refining the process to ensure a seamless experience for prospective students from the point of inquiry to enrollment,” he said.

And while the enrollment team spearheads this effort, McGreal acknowledges that staff and faculty throughout the College all play an integral role in preparing students and setting them up for success.

“I’ve always said that not one department enrolls students. It takes a campus to do this work. It’s important that students, as well as our internal stakeholders, receive a high level of customer service, and we are really able to connect with them individually so we can have that human connection through the enrollment process,” McGreal said. “We need to make sure we’re delivering the right information to them at the right time and from the right source.”

With a background in public and private four-year colleges and universities, McGreal said he looking forward to immersing himself in the technical college system and learning more about the exceptional education offered at WCTC.

“The piece that drew me to this role is just the access and equity components for higher education. I’ve long believed that higher education should be a public good, and that’s never more personified than in technical colleges and two-year institutions,” McGreal said. “I feel like it’s an opportunity for me to have my personal mission come a little more into focus, which is bringing as many voices to higher education as possible and to ensure students have access.”

McGreal has a master’s degree in Higher Education Administration from the University of Alabama and a bachelor’s degree in Social Sciences from the University of St. Francis. He has also been involved with a variety of higher education organizations, among them the Enrollment Leadership Academy, Wisconsin Association for College Admissions Counseling, National Association for College Admissions Counseling and College Goal Wisconsin.