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WCTC’s Marketing program turns 50 this fall!

Anniversary celebration planned for Thursday, Sept. 19


PEWAUKEE, Wis. (Friday, Aug. 9, 2019) – Waukesha County Technical College’s Marketing program is celebrating a milestone anniversary: it turns 50 this fall. To commemorate the occasion, a celebration is set for Thursday, Sept. 19, at the Ingleside Hotel in Pewaukee, Wis., from 5 p.m. to 9 p.m.

“This will be a great event to celebrate 50 years of graduates, past and present WCTC Collegiate DECA members, and retired instructors of this program,” said Ed Wierzbicki, WCTC Marketing instructor and event co-organizer. “The event provides an opportunity to reconnect with people, share memories, review the archives and yearbooks we have, and ultimately, fundraise for a great program.”

Guests also will have opportunities to hear speakers, including keynote Dan Wolfgram ’83, executive vice president at R&R Insurance; view top-notch Collegiate DECA displays; savor cocktails, appetizers and desserts; and see what’s in store for the program’s next 50 years – such as digital and experiential marketing.

As one of the oldest business programs at WCTC, Wierzbicki said Marketing has evolved to meet the changing times. “It’s still relevant, affordable and producing savvy graduates who begin careers and then continue on with their education at a fraction of the cost.”

Around 2,000 students have earned degrees in traditional Marketing, Fashion Marketing, Food Marketing and Retail Management since the program began, and these alumni have experienced a high level of career success, having gone on to become managers, leaders, sales professionals and entrepreneurs within Southeastern Wisconsin.

“Graduates have achieved much more than they ever dreamed they could. They are an impressive group of individuals willing to always volunteer and give back to our program with their time and talent,” Wierzbicki said, noting the WCTC Collegiate DECA chapter (formerly the Wisconsin Marketing and Management Association and Delta Epsilon Chi) also has an impressive legacy at nearly 50 years.

“We have always focused on preparing students for careers, and it’s amazing to see all of the different career paths graduates have taken,” he said.

Tickets for the Sept. 19 event are $15 for students and $35 for general admission. Proceeds support the Marketing Leadership Program–WCTC Foundation account, which helps cover costs associated with field trips, industry panel presentations, program dinners, Collegiate DECA initiatives and conferences, and other dynamic learning experiences outside the classroom.

For details, and to purchase tickets, visit:

About Waukesha County Technical College

Waukesha County Technical College, the leader in workforce development, prepares learners for success within the region and global economy. The College offers more than 150 areas of study including associate degree, technical diploma, apprenticeship and short-term certificate programs. Customized training for employers is also available. To learn more, visit